Getting into Google Analytics Tool
Google Analytics Google Analytics is a web analytics tool which is used to analyse the traffic of the website. It helps to understand our website performance, user behaviour insights and also its a powerful tool for knowing the customer and optimise the websites for better ranking. Google Analytics helps to understand the following activities like Number of users who are visiting the website. Time spent in a website. Clicks done on Hyperlinks. Most common page visited by maximum users. Page where user left while closing the browser. Highest used browser. Google Analytics analyse the traffic in the following ways. Direct Traffic refers to when user directly type the url of the website in the web browser Organic Traffic refers to visits comes through the search engine(Eg: Google) for our site. Referral Traffic refers to visits to our page from external link. Social media traffic refers to visits through the social media. Ad Traffic refers to visits through the Ad campaign. How to setup