Padma SEO Analyst

Google Analytics Google Analytics is a web analytics tool which is used to analyse the traffic of the website. It helps to understand our website performance, user behaviour insights and also its a powerful tool for knowing the customer and optimise the websites for better ranking. Google Analytics helps to understand the following activities like  Number of users who are visiting the website. Time spent in a website. Clicks done on Hyperlinks. Most common page visited by maximum users. Page where user left while closing the browser. Highest used browser. Google Analytics analyse the traffic in the following ways. Direct Traffic refers to when user directly type the url of the website in the web browser  Organic Traffic refers to visits comes through the search engine(Eg: Google) for our site. Referral Traffic refers to visits to our page from external link. Social media traffic refers to visits through the social media. Ad Traffic refers to visits through the Ad campaign. How to setup

Google Search Console Google search console is also called as Google webmaster tool which is a free service provided by google that helps the webmaster to check the indexing status, search queries, crawling errors and visibility of the website. This is the basic tool used in Search engine optimization process. This acts a bridge between user and search engine(Google) in communications. This helps users to troubleshoot the errors and bug fixing in their webpages. This console helps you understand and improves how google sees your sites. This includes viewing your referring domains, mobile site performance, highest search results and traffic queries on pages. Google search will be act as a mock point  between website and webmasters. This helps to tracks your SEO performance, manage sitemaps, website coverage on Google, remove pages from indexing and track overall website performance. Who can use Google Search console - One who owns a website for business  How to use Google Search consol

Introduction Online optimization and its Technique helps the google to easily crawl the page and indexed with the correct database and also its helps the search engine to know the websites and its content to make our website better ranking and earn organic traffic. It involves some techniques such as Title optimization, content optimization, Image optimization, Anchor tag optimization and etc. Before getting into the techniques, first we will discuss how google will identify our page for the user search keyword Normally Search engines follows the below process to display the results. 1. WebCrawling 2. Caching 3. Indexing WebCrawling Web Crawler, Spider, Robots or bots is a set of program crawls through the content all over the Internet to collect the data.The web Crawler collects the details about each page including Title, Keyword, Images and other Linked Pages, etc. Every Search engine have their own crawler for example Google search uses Googlebot . Crawler collects the data and ind

Taking inspiration from History Stephen Hawking's famous book title "A Brief History of Time" which unraveled the science behind how the universe functions,  this blog intends to unravel how SEO has evolved over the last 3 decade. What is SEO? S earch engine is set of programs to help the people to identify the information they were looking in the online using keywords or Phrases.  Search Engine Optimization, commonly referred to as SEO ,  is a stream of Digital Marketing that involves  strategies, process and techniques to improve a Websites's better ranked from the perspective of search engines. SEO helps answer the Questions, “What should I do to make my Website be listed on the first page of a Search result?". The reminder of the blog will emphasize much on the fact of how volatile  and rapidly changing the idea and  concept of SEO has been over the years. It is critical for the SEO Practitioners to be well aware of the Industry and  keep up with the trends.