On-Page Optimization Techniques

Introduction

Online optimization and its Technique helps the google to easily crawl the page and indexed with the correct database and also its helps the search engine to know the websites and its content to make our website better ranking and earn organic traffic. It involves some techniques such as Title optimization, content optimization, Image optimization, Anchor tag optimization and etc.

Before getting into the techniques, first we will discuss how google will identify our page for the user search keyword

Normally Search engines follows the below process to display the results.

1. WebCrawling

2. Caching

3. Indexing

WebCrawling

Web Crawler, Spider, Robots or bots is a set of program crawls through the content all over the Internet to collect the data.The web Crawler collects the details about each page including Title, Keyword, Images and other Linked Pages, etc. Every Search engine have their own crawler for example Google search uses Googlebot. Crawler collects the data and index the search results.

Caching

Normally, cache refers the fastest memory in computer. Whenever the crawler finds the result its not only deliver the results to the users but also stores the backup of the searched result pages into the database as a Snapshot. This process of storing data is called caching.

Indexing

Store and organising the content in the relevant keyword which is found in the Crawling process is called Indexing. After Indexing only it will display in the search engine result page while user  searching with the corresponding keyword.

Search-Where user can search to find the answer for their queries.

Search Engine-Where people can find the answer like Google, Ping etc.

Search Engine optimization is mainly for improving our website visibility to the user. So that our website will be ranking higher while user searching with a relevant keywords. Search engine optimization is two types. 

On-Page Optimization 

Optimization is done with in a website. By doing On-page optimization we are helping google to easily crawl the page and indexed with the correct database.

Off-Page Optimization

Optimization is done outside the website with the help of Social media marketing, Influencer outreach, Link building to rank our website.

On-Page Optimization Technique

SEO Title Optimization

Title tag is present inside the header tag. Title tag refers to the content present in the title bar of our website window. Title should have our primary keyword.

The following things have to consider while doing title optimization.

1. The title should me meaning and relevant to the page content.
2. Spelling mistake and Grammar mistake should not allowed.
3. Title should be attractive and unique.
4. Title have a limitation of 55-60 characters. (Including space between the words).
5. Title have the pixel limitation of 512 pixel.
6. Title should contains minimum three words.
7. Each page should have different titles.
   

While doing searching the search results will be displayed as snippet. snippet contains,

SEO title-Title of the page.

Favicon-A small image, url or name.

Thumbnail-A small description or image representation.

Meta tag description

A short summary of what a website is about. A content in the meta description is help the search engine to know the page content. After title tag meta tag will present.

The following things have to consider while doing meta tag description optimization.

1. The character length should be 155-160 character.In google there is no character limit, but if our description wants to display in snippet then we have keep it less than 160.
2. The pixel width should be 1024 pixel.
3. we should have unique description for each page.
4. Try to include target keywords.

Meta robots

Meta robots instructs the search engines how to crawl the pages and also it is used to give the direction to the crawler.

Syntax:

<meta name=”robots” content="index, follow">

We have different values we can use in this tag

1. index-Instruct the crawler to index the page.
2. noindex -Instruct not to index the page.
3. follow:Instruct the search engine to follow the link.
4. nofollow-Instruct the search engine to not to follow any pages in the website.

There are some more values also we can add like noydir, all, noODP, etc.

Image optimization

To increase the user interaction more and make the users to spent more time in our page, we can create a high quality images and add them in our site.

we can label the images with the help of meta tag to help the crawler to read and understand the page content.

1. Images with high resolution and larger dimension make website load time high. so, we should have optimised images.
2. Name the file with relevant keywords and try to include our focus keyword. If we have more than two keywords separate them with hyphens.
3. Users can easily understand the images. but, to make the search engine to understand we must add the Alt text.so that search engine can easily index the image content.
4. The content of the image should be relevant.

Content optimization

It is the process of optimising our content so that search engine makes our page ranking higher.

contents which includes website content,  blog, post, image, etc..

1. The contents should be simple and no need to be complex.
2. Initial sentence should be very clear and relevant to the page.
3. If crawler is not finding meta description or not clear with the description, it will search the first sentence of the body tag.
4. we should not use any lengthy sentence. Try to keep our sentence less than 20 words.
5. Our content should contain 5% of our focusing keyword and also the percentage of keyword measures the keyword density.If more than 5% then it called as keyword stuffing.

<a>tag-Anchor tag optimization

Anchor text is clickable and more visible to search engine. It is often blue and underlined.

1. Anchor text will help the users to visit link pages and the interaction rate will be high.So that we have chance of our bounce rate will reduced.bounce rate indicates how many users is left the page immediately without spending time.
2. Internal link will makes our page rank higher.
3. Our focusing keyword should not link to other websites.
4. If we are having high ranking website link in the page then our page trust will get increase.